Decisions, Decisions! How They Impact Your Career

Chances are good that you’ve recently made or will soon be making one or more decisions that will impact your career success, although you might not realize that if your decisions are made without looking at them from all sides first. Being clear about what you’re aiming for in terms of career results is sound advice–a good place to start. Ben Stein (an American writer, lawyer, actor and commentator) put it this way: “The first step to getting the things you want out of life is this: Decide what you want.”

Career Decision-Making Has Two Parts

The first part is to do what Stein suggested; that is, determine what your goals are–both long-term and short-term career goals matter. And be as clear as you can about what you decide you want from your career. Fuzzy thinking on this score could cause you a lot of professional and personal grief in the long run.

Look carefully at the factors that are influencing your decisions. For instance, are you attracted by the idea of a job in a career field that tends to pay big salaries and not looking so much at the price to be paid to get and keep one of those jobs? Does the apparent glamor of a particular choice generate so much excitement that you’re ready to leap into pursuing it without careful thought?

Among other considerations, ask yourself these questions:

  • What will I need to do to be competitive in this career field?
  • What are the expectations for sustained growth (plenty of opportunity) in this field, industry, etc.?
  • What demands will such a job make on my personal life, and am I reasonably sure I’m prepared to accept that?
  • What’s my Plan B if my first choice turns out to be unsatisfactory?

Career Decision-Making: After the Choice is Made

The second part of career decision-making involves actually deciding. Waffling back and forth is ineffective at best and can present you as indecisive or a “non-decider” to other people, possibly including your boss and potential future bosses. The impact such behavior can have on your career success is not pretty! Once you’ve made a decision–chosen a direction to pursue–you need to stick with it and give it your best shot if you expect it to work out well.

This is not to say that you can’t change your mind down the road a ways, if there’s a compelling reason to do so. However, that shouldn’t happen often if you’ve thought decisions through carefully beforehand and put your best effort into executing them.


Your Online Brand & Reputation Management

By now, I think most people realize that they have a brand, whether or not they pay much attention it. However, since so much information is available about you online these days, ignoring your online brand and reputation is risky at best.

How Do You Manage Your Personal Brand Online?

William Arruda is widely recognized as the guru of personal branding. A recent post by Tara Kachaturoff in Arruda’s online publication, The Personal Branding Blog, addresses the above question with some practical steps. In a nutshell (read the blog post for details), they are:

  1. Assessment: Create a benchmark from which you can measure progress.
  2. Determine what you want to change.
  3. What’s working for you?
  4. Draft a strategy that works for you!
  5. Rinse and repeat – do what works and more of it!

Think You Don’t Need to Manage Your Brand?

Think again! Whether you’re a job seeker, just managing your ongoing career or a business owner like me, you really can’t afford to ignore the need for personal brand management. The days when you could stick your head in the sand and pretend this issue doesn’t exist are long gone.

Try Googling yourself by first and last name (or your business name if you own a business) and see what comes up. Or what doesn’t, as the case might be.

At times, I’ve found references to myself in as many as 6 or 7 of the top 10 on page one of results and maybe a few more on page two. (There are several Georgia Adamsons, so I’m usually not the only listing.) Most recently, I found just 2 or 3 on the first page and 1 or 2 on the second page. Obviously, I have some work to do! (Of course, if I Google “Georgia Adamson resume writer,” I’m 10 out of 10 on page one!)

By the way, one of the references you might find when you search for yourself is your LinkedIn profile–especially if you’ve updated it recently (even a small tweak now and then will help the profile to come up high on the list). That’s just one of many reasons to make sure your LI profile is current and updated fairly often; LinkedIn does get a lot of exposure. If you want potential employers to find you and to be favorably impressed by what they find, give your LinkedIn presence the attention it deserves.

You don’t need to spend hours every day on managing your online brand and reputation, but consistent attention over time is likely to pay dividends. You’ll be more easily found and better able to make the kind of impression you want to make on the people (i.e., employers) who do find you. That’s well worth some thoughtful effort.