LinkedIn Mistakes You Might Be Making

It’s not uncommon for me to see an individual’s LinkedIn profile that doesn’t do him or her any favors, in terms of creating an effective professional presence online. However, I recently read an article by a colleague, Meg Guiseppi, that brought up mistakes I hadn’t even thought of (the article, published March 28, 2011, is called “29 Biggest LinkedIn Mistakes”). It prompted me to give the matter more thought and put together this post, in hopes that those of you who read it will take a look at your profile and see whether you’re missing the boat.

Meg’s article divides mistakes into two main categories: not building your profile and not leveraging your LinkedIn membership. I won’t get into the second category here because there’s just too much ground to cover. Maybe I’ll revisit this subject later and tackle that part then.

Here are just a few of the mistakes Meg noted that I was already aware of, as well as one that was new to me:

  • Keeping the default LinkedIn profile URL, which is a jumble of letters and numbers, instead of using your name (or as close to that as you can–if you’re John Smith or Mary Jones, you might find that someone has already take it!).
  • Not using your branded resume and career biography to add meat to your profile’s message.
  • Failing to include a photo–and we don’t mean one taken in the photo booth at the local mall.
  • Having a ho-hum Summary section, or none at all–LinkedIn allows you to use up to 2,000 characters and spaces; you don’t have to use every last one, but you should be communicating a strong value proposition there that distinguishes you from your competition.
  • Not using the Files application to add your resume, biography and other career documents to your profile, which allows you to share them easily. (I hadn’t come across this one before.)

By the way, I have helped several job search clients create or improve their LinkedIn profile. While it’s not, as the saying goes, rocket science, it does deserve careful consideration. Yes, you can edit it and undoubtedly will over time, but you don’t want to just throw it together to begin with. It’s a key career management tool, so give it some thought–then put it out there.

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