Resume Advice for 2012: Points to Ponder

Yes, 2012 is starting the wind-down. However, I think resume advice for 2012 is still a good topic. For one thing, with probably few changes, you can reposition the resume tips for 2013! Some of what you will see below should be just commonsense, but if you have not considered these points recently, the refresher might be timely .

Resume Advice: What Experts Say

I should probably qualify the term “experts.” From my perspective, this refers to individuals who are dedicated professionals in their field. That includes professional resume writers and hiring managers who have a clear understanding of what they need to see from candidates. It does not include “hobbyists”; that is, people who write resumes with little or no training and just as little understanding of what it takes for job seekers to capture the right attention from targeted companies. Of course, I’m biased; not only have I been writing resumes professionally since 1993, but also I belong to 3 professional associations whose members are committed to providing exceptional assistance to the individuals they work with. I’ve seen what many of them can do, and they have my highest respect.

For a basic but useful look at resume advice for 2012, you can’t go wrong by reading “7 Things Every Resume Needs In 2012” by my colleague Miriam Salpeter. Here’s one part I particularly liked:

“Age discrimination, unfortunately, is a fact of life for experienced job seekers. However, there is more you can do to make yourself seem modern, relevant, and qualified for the jobs you want than simply dying your hair or updating your wardrobe. One key to job search success: an up-to-date, contemporary resume that doesn’t make the reader assume you last applied for a job in 1995.

Here are some tips to help you create a resume an employer will appreciate: Include links in your contact information. Include links to social media profiles (such as your LinkedIn URL) in your resume’s contact information. If you use other social media tools professionally (such as Twitter or Facebook), include that information as well. Simply listing these will help someone reading your resume picture you as a candidate who is keeping up with modern communication tools. Use a professional email that doesn’t reference your age or family status. (For example, avoid “gram@hotmail.com” or “mom7@gmail.com.)”

Other Resume Advice to Ponder

  • Address employer needs: Does your resume reflect an understanding of the needs of the employers–assuming, of course, that you have the kind of background and skills they need? If not, you have some work to do. Identify and articulate critical areas in which you can add value that speak to the most important needs those organizations have.
  • Limit the length of your resume: If that means only one page, regardless of the situation, I have a problem with it. True, conciseness is increasingly perceived as desirable–especially if people will be reading your resume on their smart phone or similar device. However, conciseness without careful attention to the value and impact of the content is worse than meaningless. It can damage your chances for consideration.
  • Put your photo on your resume to personalize it, or use a video to show employers what you can do: For the most part, we still say that you should skip the photo if you’re not in a field such as entertainment. I also have reservations about using video (because of the possibility of discrimination). However, if you do decide to give it a shot, make sure you do it with professional quality.

I could mention numerous other pieces of advice, but you can Google “resume advice for 2012″ and get a bunch of links to check out. Just remember to read with a slightly skeptical mind about any sweeping claims made.


Your Resume and the Hiring Process

You might understand that your resume becomes part of the hiring process as soon as you start submitting it to prospective employers for positions you know they have open. However, you might not realize some of the ins and outs of how recruiters and hiring managers deal with your resume as part of their hiring process. I believe any insights you can get into that could prove useful in conducting a successful job search. That’s why I particularly enjoyed reading a new article by Dr. John Sullivan, “What’s Wrong with Using Resumes for Hiring? Pretty Much Everything.”

Problems regarding resumes and the hiring process

I’ve read a number of articles by Dr. Sullivan, and I don’t always agree with everything he says, but this article makes a lot of good points, so I highly recommend reading the whole thing (I can only touch on a few high spots in this post). Sullivan lists 30 problems and divides them into 5 categories:

  • Top 5 factors that most negatively impact the quality of hire.
  • Content-related resume problems.
  • Non-job-related factors that could impact the quality of the submitted resume.
  • Format-related resume problems.
  • Problems with the typical resume assessment/screening process.

Job seekers’ perspective on resumes and the hiring process

Sullivan’s articles are generally written from the perspective of HR/recruiting professionals, but he does sometimes include points that can be useful to you as a job seeker. For example, in this article he mentions the following:

“Resumes do not include information on all of the key assessment criteria – candidates are generally assessed on four criteria: 1) are they qualified? 2) are they available? 3) are they interested? and 4) do they fit? Because most resumes are really simply job histories, they thus only address the first criterion … are they qualified?….If you ask candidates a simple question — Does your resume accurately reflect what you are capable of doing? – the answer is almost always no.”

My comment here is that your resume absolutely should not be just a “job history” and absolutely should reflect, to the greatest extent possible and reasonable, “what you are capable of doing” for the prospective employer. Otherwise, it will probably make you sound like all the other applicants who are pursuing that position. Standing out from the competition as a highly qualified and potentially valuable candidate is what it’s all about! If you’re simply #499 in a line of 500 applicants, why should the company want to consider you?

And here’s another critical point: “The candidate’s job results may be impossible to verify — many candidates fail to include the results and quantify their accomplishments, making the quality of their work difficult to assess. Others include results and numbers that may be exaggerated. Unfortunately, in most cases it is simply impossible for the resume reader to verify the accuracy of these numbers.”

What can you do about that? Possibly several things, but especially these:

  1. Use only facts (statistics, etc.) you are comfortable discussing in an interview. That means, for starters, that you know you achieved those results and can speak about them confidently. Also, you’ve presented them in a way that doesn’t violate the company’s confidentiality rights.
  2. Stick to the facts and provide solid support that indicates their validity, even if you can’t provide all the details in the resume. Whenever possible, use facts that can probably be verified in some way.
  3. If you can, use independent, third-party testimonials and verification in your resume. For example, a short quote from a senior manager or someone else with clear relevance to the situation can make a point that it’s hard for you to make on your own behalf. You don’t necessarily even need to use the person’s name, but his/her title (position) should be noted.

Again, I encourage you to read Sullivan’s entire article. It’s worth the few minutes it will take.


Resume Trends: Modernizing Your Resume

Recently I participated in a teleseminar titled “Modernizing Your Resumes and Cover Letters,” presented by the Resume Writing Academy and Career Thought Leaders Consortium. This seminar gave me a lot of food for thought, including the fact that change has been happening so rapidly, it’s hard to keep up! Among other things, this means you can’t keep using your old resume indefinitely. If you haven’t updated it within the past year, you probably should…and soon.

Resume Trends to Pay Attention To

For starters, recognize that people are not going to read your life story–or even your lengthy and detailed career story. In fact, they never really did read the whole thing, and your resume might have ended up in the discard pile more often than you’d like to think because you tried to give employers too much information.

These days, conciseness has become even more important. You need to evaluate your resume content based on communicating the information most critical to employers and strip-out anything that doesn’t absolutely have to be there on that basis. Save the rest for interviews or other possible opportunities to share. You want to catch favorable employer attention, not overwhelm them and discourage them from reading your resume.

Next, realize that the business world today frequently involves more than one technology tool for looking at resumes and cover letters. We know, for instance, that people sometimes (maybe often) view resumes on their smart phones or PDAs while they’re traveling. It’s highly unlikely they will scroll down through multiple screens to see all the “wonderful” information you’ve tried to cram into your resume.

It’s also quite possible that at some point your resume will hit an ATS system. In that case, a lengthy, detailed resume that over-emphasizes words not directly relevant to the opportunities you want to pursue will not do you any favors, especially if it also under-emphasizes the keywords you should have included.

Dense paragraphs and long bulleted lists are on their way out. Actually, they should have been dispensed with a long time ago, because they do a very poor job of communicating valuable information. And that’s putting it mildly. To some extent, at least, you need to adopt the concept of “lean and mean” used in industries such as manufacturing. More is not necessarily better.

Resume Headlines that “Pop”

Email marketing experts tell us that the subject line of your email is critical, although many of us don’t give enough thought to that aspect of our emails. However, in terms of your resume, headlines (profile and other section headings) can play a critical role and don’t always receive the attention they deserve. For example, “Career Summary” doesn’t suggest a compelling profile to employers. It also doesn’t give them any hint as to what kind or level of candidate you’re likely to be.

What’s the alternative? You could use something along the lines of “Global Energy Industry Executive,” which provides focus and indicates to employers the scope, nature and level of positions you’ve held and/or are targeting.

Continuing with the overall trend of modernizing your resume, you can support the headline with one or more subheads that expand the focus while providing a few clues to important additional elements of your value message. As an example: The energy industry exec might specialize in the oil-and-gas sector and in countries located in the Middle East and decide to use that kind of information as brief subheads rather than full-blown sentences.


Job Search Tools: Preptel

In a recent post on job search tools–specifically, TagCrowd–I promised the next post would cover Preptel as a job search tool. To be brief, life got in the way! However, from my preliminary research, I think Preptel is a tool you might want to investigate. It might help you cope with the aggravating trend toward forcing job seekers to fit their resumes into the ATS (applicant tracking system) mode if they want to avoid being prematurely ruled out by employers, so this post is a quick look at what Preptel is and does.

What Preptel Offers to Job Seekers

Preptel is a company that “provides Candidate Optimization services to improve a candidate’s chances of getting an interview and securing an offer.” [Quoted from their website.] The actual name for their Resume Optimization service is Resumeter(TM). It offers you help in customizing your resume to increase its odds of being reviewed and considered for an interview. Among other things, it can highlight errors and areas that could stand improvement in order to meet the specifications of the employer’s system.

The company’s Interview Guides give you a detailed analysis of how you stack up compared with other people who are applying for the same position as you are. It ranks your strengths and weaknesses in 7 major categories, including education, work experience and industry experience. Since I haven’t tried it out myself, I’m not sure how they access information about the people are who are competing against you, but I imagine that’s covered somewhere in their information that I haven’t read yet. In any case, it seems like a potentially useful concept.

Why You Might Want to Try Preptel as a Job Search Tool

According to the company, “job candidates have less than a 2% chance of getting an interview. Preptel is the first technology company to focus on improving a candidate’s chances by providing proven solutions to help a candidate be positioned for each job.” That’s essentially typical marketing verbiage, but it basically says you could be up against some stiff odds in trying to land an interview and they might be able to offer a useful option for improving your odds.

The good news is, you can check out their free trial and decide whether you think the service is worth hanging onto. If so, you’ll pay about $25 for one month or $50 for three months. It’s hard to see how you could go very far wrong with this arrangement.

A Word of Caution about This Job Search Tool

This cautionary note doesn’t necessarily just apply to Preptel. The key point is that you must have a specific job opportunity in mind for Preptel to evaluate your resume against it and against your competition. If you’ve designed your resume to fit a number of opportunities in a job field you’re interested in, the postings for the jobs might contain at least some elements that are different from each other. I assume that means you’d need to make changes in the resume to fit each specific job opportunity. Depending on your circumstances, though, you might figure it’s worth the trouble. Like many other situations, the final decision rests with you and what you think makes sense.


Omit Home Address from Your Resume?

Should you leave your home address off your resume? This question has a variety of answers, depending on the circumstances and whom you ask. Some key issues include privacy, protection from identity theft, and trying to avoid premature rejection by employers.

Resumes: Privacy and Protection from Identity Theft

The privacy issue includes ideas such as not letting people know where you actually live when you’re sending your resume out into the world, presumably since all kinds of people will be seeing it and could make note of your address for purposes of their own. Personally, I think the likelihood of this happening is fairly remote, but I can’t say it would never happen.

On the other hand, protection from identity theft has become a serious issue in recent years. It’s something that can cause devastating problems for you through no fault of your own. For that reason, it would seem a reasonable precaution to avoid displaying your complete home address on your resume. When an employer becomes genuinely interested in hiring you, providing the address becomes a non-issue.

One possible alternative that I believe makes good sense is to list the city, state and ZIP code, without the physical street address. Another way to deal with this involves renting a mailbox that doesn’t look on the face of it like a mailbox address.

Resumes: Avoiding Premature Rejection by Employers

Sometimes employers set up screening procedures that look for candidates living—or not living—in certain areas. For example, they might be biased against people living in other geographical areas for fear they’ll be asked to pay for relocation or because they want someone who is well versed in the local culture and has local contacts. However, companies might have other reasons for using your resume’s lack of location information or inclusion of certain information against you.

The following are some points recently shared by one of my professional colleagues, Robin Schlinger, who is located in Georgia:

  • If you eliminate the entire address and the client is applying for jobs in Georgia, they most likely will not be considered for the job, unless the client has really unusual, highly technical skills that are in demand.
  • In Atlanta, it is not good enough just to live in/close to Atlanta. Due to transportation issues, people need to live in the right ZIP codes to get an offer.
  • Applicant Tracking Systems (ATS) check addresses or ZIP codes for proximity and will reject applications from applicants who do not fit the geographical profile.

Robin recommends that the resume indicate your mailing address if you’re not interested in relocation and that you rent a mailbox at a UPS store or other mailbox store in the general ZIP code area where you are looking for a job. You can also arrange to list the local address of a friend or relative, with his/her permission, and you can get a local cell phone number. Of course, with the current portability of phone numbers, an area code is no longer quite the location give-away it once was.

Be aware, however, that if you are currently working in, say, Texas and want to land a job in California, your resume is going to show a geographical discrepancy regardless of whether or not you include any location information in the contact section at the top.


Should You Write Your Own Resume?

First, I should state that as a professional resume writer, I could be considered biased. After all, if everyone wrote his or her own resume, people like me would be looking for another way to make a living. That would be a shame, because I love what I do–love working with clients to help them market themselves to employers effectively and love seeing or hearing their reaction when they get positive results. Having said that, I’m going to touch on three points that are often brought up by people who advise job seekers to do their own resumes.

#1: You Know Yourself Best–Write Your Own Resume

Claim: “You should write your own resume because no one else knows you the way you know yourself.”

The implication is that you have the best inside information and an outsider couldn’t possibly get to know you well enough to represent you effectively in a resume.

Fact: While it’s true that you probably know yourself in many ways better than someone else would or could, writing your resume requires understanding what’s needed to present you as a desirable candidate to employers. It can be very helpful to have someone who has a sense of perspective and isn’t so close to the situation–someone who also makes an effort to keep up on the job market trends and opportunities, challenges, etc.

#2: You Don’t Need Someone Else to Write Your Resume

Claim: “You can do at least a good job as the people who are representing themselves as professional resume writers. It’s not that hard to write a resume.”

Fact: Not everyone is a good writer, and you might be one of those not-so-great writers when it comes to doing your own resume. How good are your general writing skills, and how much do you know about the difference between resume writing and other kinds of writing? I used to teach English, but that wouldn’t necessarily make me a good resume writer. I’ve taken a lot of training from experts and maintain active involvement in professional associations to help me stay on top of things in my profession. Do you have the time, money and desire to do that?

#3: You’ll Be Wasting Your Money Hiring a Resume Writer

Claim: “Professional resume writers charge a lot of money and don’t do anything for you that you can’t do for yourself.” That’s one common claim. There’s also often the underlying, if not actually stated, view that resume writers as a whole are just out to get people’s money and don’t really provide any value in return.

Fact: Resume writing is like most, if not all, professions–the quality of people engaged in it can vary from charlatans to part-time hobbyists to highly skilled professionals to seriously great resume writers. I like to think of myself as belonging in the highly skilled category, but I aspire to join the seriously-great category one of these days. The people I know who are already in it are my mentors and my inspiration because they work amazingly hard to make sure they deliver the highest-quality results for their clients and have established very successful careers doing that. As if that weren’t enough, they give back to our profession in incredibly generous ways.

What does this mean to you? By all means write your own resume if you’re sure you can do justice to it and know how best to use it once you have it finished. No truly professional resume writer would urge you to do otherwise. However, if you’re not sure how well you can do it or if you try and it’s not producing the results it should, at least consider having help from a professional. Then choose one wisely.

P.S. If I can’t help someone who contacts me, for whatever reason (maybe he/she can’t afford me or we’re just not a good fit to work together), I will try to refer that person to someone who can.


Resume Writing Trends and Tips

The Career Thought Leaders white paper from the 2011 Global Career Brainstorming Day attended by many careers professionals (myself included) has so much information that I still need to re-read it a time or two to grasp it all. However, I found quite a few tidbits just on resume writing and cover letters that I thought you might find useful. (Note: The subtitle of the report is “Trends for the Now, the New & the Next in Careers.”) Quotes used are from the CTL white paper.

To keep this post from running really long, I’ll do a separate post next time on the subject of cover letter trends and tips.

It’s Not Too Late to “Catch the Wave” for Resumes

If you’ve been feeling overwhelmed by the need to make your resume and cover letter present you as someone who stays on top of trends, you’re not alone. Technology makes it either harder or easier, depending on how you look at the situation. However, you can take some steps that at least move you in the “right” direction–that is, show you are aware of and making an effort to use approaches that are forward-looking rather than stuck in the past. In some cases, this might require you to move just a little outside your comfort zone; but it shouldn’t push you so far out of the zone that you feel totally overwhelmed and lost.

One guideline that might be helpful is to look at what’s being widely done now, what only appears occasionally and harks back to the past, and what seems to be emerging and gaining ground but isn’t yet fully adopted. That leaves the truly cutting-edge approach to both resumes and cover letters, which maybe only the most adventurous job seekers (or possibly those in the most creative fields) can justify using.

What’s New in Resumes?

The CTL report lists 6 new resume trends, which I’ll quote briefly:

  1. Strategies and tools for conquering Applicant Tracking Systems (ATS) are appearing and evolving. ATS have become more sophisticated and more choosy….In response, new technologies, tools, and strategies have emerged to help resumes rise to the top.
  2. Writing gets shorter. Not just for resumes, but for brand statements and all marketing communications. The “Twitter generation” knows how to pare messages to the minimum.
  3. What’s old is new. Think multimedia. In addition to emailing and online postings, candidates should consider mailing a perfect resume on high-quality paper along with a customized cover letter.
  4. Contact information gets an update. The emerging trend…is to include a website address/URL, online profile links, city and state only…, a single phone number…, and a single email address.
  5. Resumes are not always the leading career tool. In some searches, resumes are being replaced by online communications with the resume occasionally serving as the leave-behind document after LinkedIn and email exchanges have provided the initial information of interest.
  6. Creative styles are emerging to show dates and experience. Especially useful for contract employees, consultants, and freelancers, this strategy allows candidates to express experience in chunks of time… rather than using specific dates. (Note: This is not an approach I would recommend if you’re among the more general group of job-seeking individuals.)

Remember, if you need help bringing your resume into the 21st century and positioning yourself as a viable, up-to-date candidate for attractive job opportunities, that’s a service I offer and love to provide, so feel free to get in touch and let me know how I can help.


What are Your Valuable Core Competencies?

Those of us who write resumes often like to use the concept of core competencies–possibly as a keyword-rich section of its own, maybe woven into the thread of the resume through concrete examples of the competencies, or in numerous other ways. I’ve certainly done this with my clients’ resumes many times over the years, and I thought I was pretty conversant with what the concept involved. That was before I got curious and started researching the topic a bit more. If you’ve been in the habit of including your core competencies in documents (resumes or otherwise), you might be interested in some of what I discovered.

Defining Your Core Competencies

To define your core competencies for prospective employers as part of your job search campaign, you should probably begin by understanding how the concept started. According to research source Wikipedia, the idea of core competencies is part of a management theory that originated with two business-book writers named Prahalad and Hamel, who defined a core competency as “a specific factor that a business sees as being central to the way it, or its employees, works.” What? This concept refers primarily to a business? And you thought it referred to something you’re particularly good at and want to offer to employers!

Here’s a bit more from the Wikipedia entry that might seem as if it’s more about companies than about you (bear with me on this for a few moments). The competency has to meet three main criteria:

  1. Has to be hard for competitors to imitate
  2. Can be leveraged to a lot of products and markets
  3. Has to contribute to benefits experienced by end-consumers

Where do you fit in? If you look carefully at the above points, it becomes clear that they can apply to employees or job seekers just as well as they can to companies. Your core competencies need to center around factors that are in some way unique to you. They should also be something that most if not all of your competitors can’t quite match, should be potentially useful in many different situations and environments, and need to deliver clear benefits to those who receive your services–your employer, its customers and so on.

So Where’s the Value in Your Core Competencies?

Just listing a bunch of fairly generic terms in a core competencies section on your resume will not communicate the value. For instance, you might believe your competencies include business acumen, customer relationship building, problem solving, and a number of other items. However, each of those can be applied equally well to many other job seekers or currently employed individuals. Unless you can add something that sets you apart, the list is basically meaningless. Just as an example, take “problem solving.” What if you can truthfully say you solve serious, longstanding problems that previous efforts have not overcome? Now we’re getting somewhere! You’ve done something that others haven’t been able to do and that the company really needed. (By the way, don’t go negative on this and start pointing fingers at those who made the previous failed attempts!)

What this means, when boiled down, is that your core competencies aren’t really worth mentioning unless they add clear value. Your resume and any other communication vehicles you use in your job search must take that into account. Otherwise, all you have is a laundry list, and employers don’t hire laundry-list employees.


Avoid the Resume “Black Hole” Trap

If your resume looks as if it could have come from 20 years ago or it just hasn’t been put together carefully–with good attention to what your targeted employers are probably looking for–it most likely will end up in the resume “black hole” trap. The same goes for submitting it to employers without doing any research beforehand to see if your background makes sense for the company. Yet another black hole mistake is distributing your resume with a generic cover letter that does little, if anything, to give the employers a reason to read it OR the resume.

What is the resume “black hole” trap?

We all know that in science, a black hole basically swallows everything that comes close enough to be drawn into it–and doesn’t let anything escape back out again. When you rely on resume writing that doesn’t do justice to your experience and your potential value to employers, doesn’t show that you are not only living but working in the 21st century, and so on, you are aiming your resume right at that black hole as it applies to the job search process. You will be submitting your poorly thought-out resume to employers who will, at best, dump it straight into their vast and growing database; at worst, the resume won’t even make it into that location. What you almost certainly won’t get is anything in the way of a return trip–i.e., a meaningful response or reaction from the employer.

How to avoid the resume “black hole” trap

While there’s no 100% guaranteed process–no foolproof steps you can take–you can certainly increase your chances of not getting swallowed. In some of my previous posts, I’ve mentioned a few of the actions you can and should take. One I might not have mentioned is to give employers an indication that you are current on technology related to the overall category of social media. If, for example, you have a good LinkedIn profile, consider including the link to your profile in the contact information at the top of your resume. The same goes for places like Twitter–but DO be careful that whatever content you already have in those places is professionally presented or at least neutral in nature (e.g., no wild party stories or photos!). Otherwise, you might just help your resume get into the black hole faster!

Make your cover letter a strong resume add-on

I hope no one these days sends a cover letter that says, in essence, “here’s my resume; I hope you like it”! A professional cover letter is not the same as a file transmittal sheet. It must quickly and clearly indicate to the reader that you are a promising candidate for the company’s open position and have substantial value to offer. While it shouldn’t just repeat information verbatim from the resume, it can and sometimes should reference and expand on items that are in that document. Above all, it should help encourage readers to give thoughtful consideration to your resume by distinguishing you from the multiple other candidates they’ll be seeing.

P.S. Have you updated your resume lately? If not, the start of a new year is a good time to do that! What have you done since the last time that isn’t in there and should be?


Top 10 Overused Words in LinkedIn Profiles and Resumes

“Top 10″ lists are a popular topic for many content authors, both online and offline. Taken with the proverbial grain of salt, they can provide useful insights. What’s the grain of salt? Such lists can sometimes be just glib recitations that don’t do more than state what should be obvious or that make claims not backed by solid research. That said, I usually pay attention to such lists when they apply to areas such as career management, job search techniques and interview preparation, since those are areas in which I provide services to my clients.

Top 10 overused buzzwords in LinkedIn profiles versus in resumes

In 2011 the list of top 10 overused buzzwords in US resumes contained 6 of the same terms as the list in 2010 for LinkedIn profiles:

  • extensive experience
  • innovative
  • problem solving/problem solver
  • track record/proven track record
  • dynamic
  • motivated

The non-duplicated terms for 2011 resumes were results-oriented, team player, fast-paced, entrepreneurial; those for 2010 LinkedIn profiles were creative, organizational, effective, communication skills.

Are we using these overused terms in resumes or LinkedIn profiles?

Have you ever been guilty of using these terms, either because you didn’t know any better or because you were just a bit lazy or rushed? Probably at least some of the time; I know I have. However, I’m making a greater effort these days to seek out stronger, fresher and more meaningful terms to use in presenting my clients’ value message, whether in their professional resumes or in the LinkedIn profiles I create for them (which is something I love to do). I encourage you to do the same, if you’re creating your own career marketing documents. You really don’t want to sound like everyone else on the planet who might be looking for a new job or trying to make a career change! If your information sounds like a “me, too” message, it’s likely to put prospective employers to sleep while reading it, and that’s definitely not a good thing.

What’s the alternative–good terms to use in your resume or LinkedIn profile?

In my opinion, whether an “overused” term is still valid or not depends, at least in part, on the context in which the words are used. For example, presenting someone as a team player who is excellent at persuading people with conflicting agendas to work collaboratively is a much stronger concept (and less often seen) than just saying he or she is a “team player.” Basically, if there’s an alternative for any of the too-common words that achieves the desired effect, I do try to use it–unless the substitute is also overused! After all, the more people who accept and begin using a particular term, the more popular it tends to become and the greater the risk it will become visually boring. That’s why phrases like “thinking outside the box” and “at the end of the day” have become trite instead of eye-catching and thought-provoking.


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